Set up your kitchen for effortless healthy eating

Being a healthy eater does not mean relying on willpower all the time. You can set yourself up for rapid, easy success by setting up your kitchen and your eating habits with scientifically-backed life hacks.

Taking a Winning Approach

Are you giving your healthy eating a fair shot?

When people say they want to be a healthier eater, often they don't set themselves up for success.

My perspective? I decided to quit smoking cigarettes, I would flush the last of my smokes down the toilet. I wouldn’t buy a few packs to keep around the house.

If I decided that I’m going to be less of a couch potato, I might invest in some running shoes. I wouldn’t buy a comfy recliner with a built-in massager and a new 60-inch flatscreen.

These ideas seem obvious when it comes to smoking or exercising, but people often sabotage themselves in a similar way when trying to eat better by having a home environment that is in direct opposition to their goals.

 That's right stock photo man... tomorrow we whip your butt into shape.

That's right stock photo man... tomorrow we whip your butt into shape.


By optimizing your home to promote healthier food choices, you can increase your likelihood of success. I’m going to share with you some powerful tips for overhauling your kitchen to make healthy eating effortless. But before we get into the nitty gritty of setting up your kitchen, let’s have a quick word on why this is necessary.

Willpower alone will not work long-term! While it’s tempting to think that we can achieve an ideal diet on sheer willpower, doing so is unlikely. According to the American Psychological Association, there’s a growing body of evidence to suggest we only have a finite amount of mental energy that gets depleted when we exercise self-control. 1

This theory is called ego depletion, and it helps explain why we end up fizzling out on fad diets or grab some junk food after a taxing day. So rather than drawing from our limited willpower supply to make better food choices, let’s make healthy eating automatic so we can do it for life and spend our precious mental energy elsewhere.

Now that we understand why it’s necessary, let’s prime our kitchens for success.

Healthy Eating Success Hacks

1. Toss out the foods that you don’t want around

This will be different for each person, but let’s assume that most of us want to eat less sugar and processed foods. Throw out all the foods in your fridge and pantry with excessive amounts of sugar, trans fats, and unnatural additives. Check out the ingredient lists on your food. Some unwanted ingredients can hide under a variety of names. For example, sugar may show up as dextrose, fructose, or corn syrup, and trans fats are often listed as hydrogenated or partially-hydrogenated oils. Here is a helpful list of pseudonyms for sugar. Familiarize yourself with all of these terms to know what to look for when doing your inventory.

Also ignore any buzzwords on the front of food packages (healthy, natural, fat-, gluten-, sugar-, or basically anything-”free”) as these can be misleading. Gasoline is also gluten-free, sugar-free, and fat-free. That doesn’t mean you should have a glass with your breakfast!

  "Babe, let's stop at this gas station, their diesel seems healthier than that other brand..."

"Babe, let's stop at this gas station, their diesel seems healthier than that other brand..."


2. Make healthy foods convenient

Now that you’ve ditched the junk, you’ve got some space to fill. Buy foods that you know nourish your body and that you enjoy. This is a very personal choice, but do make sure that there are lots of fruits and vegetables involved. Make these healthy foods visible because you will eat what you see most frequently. One great way to do this is to keep a fruit bowl on your counter. The Food & Brand Lab at Cornell University has found that people with a fruit bowl on their kitchen counter are more likely to be trim and healthy than those who have a kitchen counter with cereal, candy, or chips.2

Following the same idea, try to make vegetables visible and easy to grab. Have some carrots, celery, and peppers pre-washed and pre-cut and placed in clear containers at the front of your fridge. When you go to grab a snack, these brightly colored foods can catch your eye and make it easy to make a nutritious choice. 

  Doesn't this look delicious? Even if they're plastic I'd eat them

Doesn't this look delicious? Even if they're plastic I'd eat them


3. Make unhealthy foods inconvenient

If throwing out all of your chips--or any other unhealthy food--seems too daunting at first, you can keep some. Just put them in an inconvenient location like above the fridge or in the back of the pantry behind some healthier choices. In the fridge, you can wrap up tempting foods with foil and place them behind your vegetables. When you don’t see these tempting foods all the time, you will naturally find yourself eating them less often.

  Bury the oreos! It's the only way!

Bury the oreos! It's the only way!


4. Use smaller plates and glasses

In addition to controlling the quality of our food, we can also change our environment to control the quantity of food we eat. Using smaller plates and glasses promotes smaller portion sizes. By simply having smaller serving dishes, you will decrease the amount of food you need to feel satisfied. 2, 3

  You want plates like this... only tinier

You want plates like this... only tinier


Organize your kitchen with these tips, and you can make healthier eating easy. By reducing your reliance on willpower and self-control, you increase the likelihood of keeping up the positive changes for the long haul. And here’s a great bonus: the act of organizing your kitchen itself can immediately prevent overconsumption by promoting a feeling of control and calm in your home.4

So take an afternoon, get up out of that sweet massaging recliner, and set yourself up for a lifetime of healthy eating.

5 habits to make healthy eating stick

Wouldn't it be cool if being a healthy eater came naturally? It can, and your life can continue to be delicious. It comes down to making smart choices about how you get, prepare and eat your food. And here's a great place to start to get there with ease.

The Healthy Eating Playbook

It's all about moderation

Each one of us makes a decision about what we are going to eat 3 - 6 times every single day. That’s quite a bit. And each of those decisions has a short term and long term impact.

The individual decisions we make will influence how we feel just after a meal or a few hours later. Sometimes we’re fine feeling like crap for a few hours, so we eat football size burrito or a burger with a side of fries and onion rings. Sometimes we want to feel energized and healthy, so we go for the salad.

However, these decisions also add up over time. Opt for the burrito, the burger and fries to option, and over time we’ll likely notice a general sluggishness, some weight gain, and potentially disease. Over-index on salads and we’ll likely feel much more energized and youthful, fit, and healthy.

It’s not that choosing a burger and fries is bad, it’s that we want to understand our individual decisions in a larger context. A good rule of thumb is to make the healthy choice 80% of the time, or 4 in every 5 meals.

In order to incorporate healthy eating into your life, it’s important to build healthy habits. Here are five habits that can make healthy eating easy and automatic.

Simple, Smart Success Drivers

1. Cook for yourself

While the convenience of eating out or ordering delivery is tempting, it’s expensive and often unhealthy, making it a poor choice for your waistline and your bottom line (and your bottom’s line). Restaurants care about taste, not about health. And you know what makes food taste good? Fat and salt. Restaurants will add butter and oil to your meals in ways you never thought possible.

Learning to cook for yourself is one of the most powerful ways to improve your health. And if you approach it in a smart way, cooking can be quick and easy.

Start by learning a few staple dishes that you enjoy eating often. Once you have those down your confidence will grow and you can begin to explore new cuisines. It’s also great to have some quick healthy recipes in your back pocket so you can have a nourishing meal ready in minutes any time hunger comes along.

If you want some pre-made structure so you don’t even have to think about cooking, check out a meal-kit delivery service which gives you a recipe + all of the ingredients to cook a delicious meal.

  A salad like this is actually pretty easy to make

A salad like this is actually pretty easy to make


2. Shop like a healthy person

Cooking for yourself doesn’t do much good if the only foods you have at home are crap. In order to create healthy food, you need healthy ingredients, which means you must shop with this goal in mind.

Avoid going to the store hungry and grabbing whatever catches your eye. Instead, go with a list of healthy ingredients you enjoy. If you need to make a quick trip and don’t have time for a list, avoid setbacks by sticking to the produce section and steering clear of the chip and candy aisles. Your last challenge comes at the checkout, where the snacks try to tempt you one last time. Look at the magazines instead, even if sensational gossip isn’t your thing.

Or, you can skip the grocery store altogether and get your groceries delivered straight to your house.

  Ok, maybe toss in some Tate's chocolate chip cookies and this becomes more realistic

Ok, maybe toss in some Tate's chocolate chip cookies and this becomes more realistic


3. Eat more plant-based foods

Fruits and vegetables are the basis for a healthy diet. Plants are bursting with health-supporting compounds that work together to help your body perform at its best.

In fact, studies have shown that eating a plant-based diet is associated with a lower overall BMI, lower risk for diabetes, lower risk for heart disease, and lower blood pressure.1

We recommend trying to eat some plant foods with every meal, even breakfast. Vegetables for breakfast might not sound appealing, but give it a try and see how much better you feel all day. Add spices or your favorite sauces to bland veggies to make them taste better. Saute them in olive oil if you don’t like baked or steamed veggies.

In the end, if you focus on getting more plant-based foods in your diet, your intake of unhealthy foods will naturally be reduced as the fruits and vegetables take their place.

  Getting the picture yet? Eat more of this stuff.

Getting the picture yet? Eat more of this stuff.


4. Drink more water

Water is crucial for proper body function, yet few people drink enough. In fact, up to 75% of Americans may be chronically under-hydrated.2

Properly hydrating helps to regulate hunger, increase energy, and improve your mood. Like with plant foods, get some water into your body as early as possible in the morning to notice benefits all day long. Replace one soda or juice drink per day with water. If that sounds too daunting, start by diluting your juice with water. This will lower your sugar intake while keeping your body hydrated.

We recommend starting every morning with a glass of ice water. It wakes you up, rehydrates you, and gets your metabolism going.

  Just watch out for the "surprise seltzer," it'll get ya every time

Just watch out for the "surprise seltzer," it'll get ya every time


5. Eat mindfully

Sit down and enjoy each meal without distraction. Be aware of the process. Chew your food well and enjoy every bite. This allows you to eat less food but get much more enjoyment out of it.

It’s so easy to let our eating habits reflect the seemingly haphazard nature of our lives. We eat on the move, in the car, at our desks, and while watching television. When we don’t pay attention to what we put in our bodies, it’s easy to overeat. We open a bag of chips and reach in for a handful. When we reach down for what we think is our second handful we realize the bag is empty and we just mindlessly ate the whole bag.

However, if we can pay attention to what we are eating, we will not only have more control over what we will eat (mindful eating may be associated with healthy weight management3), but we’ll get more pleasure from what we do eat. We may only need a few pieces of chocolate instead of a full bar. A few french fries instead of a super-sized portion.

With mindful eating, we can have our cake and eat it too.

  Mmmmm... Cake.....

Mmmmm... Cake.....


Summing it up

Cooking at home, strategic shopping, adding plant foods, drinking more water, and eating mindfully are five powerful habits that will support your healthy eating goals. By making these habits part of your daily routine, you will make proper nourishment automatic and won’t have to constantly fight the urge to eat damaging foods. You will also rediscover the pleasure that food can, and should, bring to your life.




How to Make Diet Changes that Last

success doubt.jpg

The entire approach toward dieting - going hard for a short period of time and expecting lasting results - tends to result in failure and frustration. Embrace a gradual, realistic approach and BECOME the change that you want.

Could There Be A Better Way?

On the wagon, off the wagon

My dad’s a funny guy. We’re the same height, but he weighs a lot more than I do. He’s constantly looking to lose weight, and since his body probably wants him to, he can typically lose a few pounds without too much effort.

The process typically looks like this - he reads an article about a new diet and then drastically rewire his diet for a few weeks. He restocks the cabinets with “approved foods,” cooks meals dictated by the diet, and tries not to eat out (but when he does, he looks at the diet menu beforehand so he knows that he can order an approved meal).

With these changes in place, he inevitably loses a few pounds. Close friends and family start to notice, and he feels accomplished.

And then something changes in his life. Work gets stressful, he gets a deep craving for something that is “not approved” and then he falls off the rails and puts the weight back on - and then some.

It’s a process that repeats itself a few times a year, without fail.

Maybe you can relate.

  ...The people on the Oregon trail had the opposite food problems than we have today.

...The people on the Oregon trail had the opposite food problems than we have today.


The tortoise beats the hare

My mom, on the other hand, has been able to keep a body she’s been happy with for years and has more energy than almost anyone else her age. She has basically trained herself to crave healthy foods and reject unhealthy ones.

She does love chocolate and has a piece pretty much every night, but besides that she’s clean. When she eats a greasy, unhealthy meal, her body feels terrible; meanwhile, she has gotten her body to actively crave kale.

This wasn’t natural for her. Her diet wasn’t always like this. It happened over time. And without ever actually going on “a diet.”

The difference between my mom and my dad here is that my dad’s approach is to try to lose as much weight as possible, as quickly as possible, through drastic diet changes. My mom has been slow and steady all her life.

Most people try to change their diet the way my dad does. They get a burst of motivation, find a diet that sounds promising, and implement dramatic changes to their life immediately. They see before and after pictures, listen to success stories, and dive in.

What people don’t really talk about is that you actually CAN have success by dramatically changing your diet in an instant. But the only way it works is if you’re committed to sticking to this diet FOR LIFE.

Don’t keep falling off the wagon - choose an approach to dieting that works

  Don't try and go your own way with your diet, just follow these simple rules, ok?

Don't try and go your own way with your diet, just follow these simple rules, ok?


Choose a Smarter Path

Transform your body without suffering

Paleo or low-carb diets do work in the short-term, but in order to keep the benefits, you need to adopt those eating habits permanently. If you’re using them as a traditional “diet” to lose some pounds fast, you’re almost guaranteed to put the weight back on the second the diet becomes overwhelming.

For most of us, a lifelong commitment is absurd. We want to enjoy our food, eat with variety, and have flexibility.

So if you don’t want to commit to being on a diet your entire life, changing your diet slowly and steadily is the probably the best shot you have at making lasting change.

How do you do that, you ask?

I’m going to make this MEGA simple. I’m going to give you advice you’ve heard before. But I’m going to give it to you in a way that will make it STICK.


It starts with behavior science

We’ll start with psychologist BJ Fogg’s behavior change model.

This model says that in order to change a behavior you need three things:

  • Motivation - you want to change your behavior
  • Ability - you make it easy to change your behavior
  • Trigger - you have something reminding you to change your behavior

What is the behavior you are trying to change? Right now, it’s eating healthier.

To eat healthier, there are two pieces of advice that are pretty much universal.

  1. Add more fruits and vegetables to your diet
  2. Cut back on simple and refined carbohydrates

We’re going to exclusively focus on building these two behaviors. If you do these you’ll be well on your way to accomplishing any health goal you have.

Motivation - How to keep the fire stoked

If you’re reading this, you probably feel pretty damn motivated right now. When you feel motivated, you read about changing and then you tell yourself you promise yourself you are going to make a change. But motivation is a fickle thing. The second something unhealthy and delicious is in front of your face, that motivation will probably go right out the window.

To keep the motivation going, you need something extra.

While eating healthy is about more than being fit, let’s be real that most youthful people want to eat better to be more fit. There are health reasons and energy reasons too. But let’s start with the body.

If your “why” is to improve your nutrition for the appearance benefits, one of the best things you can do to add motivation to your life is to put a picture of yourself in a bathing suit on your fridge. Doing this means you’ll see a photo of yourself multiple times a day, and be reminded of what you’re working for. Yes, it’s a little fat shame-y, but we aren’t in the business of being PC. We’re in the business of helping you get what you want.

Ability - how to make healthy eating easy

We want to make eating healthy easy. How?

Number one. Do as my dad does, and restock your cabinets. Go shopping when you’re full, and buy foods that you’ll feel good about eating.

Lots of fruit and veggies.

When your motivation does fail you, your pre-planning will save you. You’ll walk over like a zombie to your cabinets hoping for chips or cookies, and all you’ll find is almonds and pieces of fruit.

Number two, choose one meal a day where you’ll add some veggies. Instead of trying to change everything, decide to add more veggies to breakfast, lunch, dinner or a snack. Try to do this every day.

Number three, choose one meal where you tell yourself you won’t have carbs, or swap refined carbs for complex carbs. Make this a meal where you typically do have carbs.

You can do this for meals you prepare for yourself, or if you eat out for a meal, find a specific dish that meets these criteria.

Over time, increase the number of meals where you make these changes. Try and up the challenge every week for a month.

Trigger - how to remind yourself to eat well

A key to achieving any of our desired goals is to plan our environments so that we are reminded of the positive behaviors we want to enforce, and to prevent us from temptations to do the things we want to avoid.

In the case of being a healthy eater, there are several concrete steps you can take to do this, as highlighted by the research of the wizardly kitchen transformer, Dr. Brian Wansink, the Director of the Food and Brand Lab at Cornell University.

Dr. Wansink has an entire checklist of things that you can do to health-proof your kitchen. Take all of your snacks, and put them in a cabinet in your kitchen that is slightly inconvenient to reach. A good place is a cupboard above your oven or refrigerator.

Two: The ONLY food that you should have out on your counter top is a fruit bowl. That way, when you do go hunting for a snack, you’ll see the fruit bowl.

To get a download of Dr. Wansink’s checklist and find out your kitchen’s healthy eating score, click here and we’ll send you the full list along with some follow-up tips.

Other things we would recommend?

Write yourself a little reminder of your goal in a place you will see it every day. Similar to the picture of yourself in a bathing suit, try to match this trigger, or “cue,” to your source of motivation and your “why.”

You could write this on your whiteboard where you’ll see it in the morning, set up a reminder on your phone that triggers before meal times, paste a post-it note on your work computer, or any number of places, as long as it will get your attention.

The message could say something personal, and from the heart, with something like “I choose to eat healthy because I ________.”

Pulling it all together

If you follow these steps, over time you will naturally begin to crave healthy foods and avoid unhealthy ones, and begin having more energy, and look more fit than ever.

Before we say goodbye, here is one other suggestion…

Make Saturday or Sunday a cheat day where you can eat whatever you want. Even if your diet isn’t totally prescriptive, you can still reward yourself. And if you know a treat is coming on the weekend, you can be even more disciplined during the week.

If you follow these steps, eating healthy will not be something that “you’re doing” for a specific reason. It will become part of who you are. You will be a healthy eater.

5 Habits that Sabotage Your Healthy Eating

What we eat impacts not only our weight, but also our happiness, vitality, and longevity. Unless you continuing to revel in your college eating habits, eating healthier is probably on your to do list. And yet, when we’re looking at the menu at our favorite deli or restaurant, we often leave a choice that makes us happy in the moment, but unhappy and depleted in the long term.

Why is there such a disparity between what we want to eat and what we actually eat? The short answer? Bad habits.

Our eating habits are so deeply ingrained that now matter how hard we want to change, our lizard brain often takes over encouraging us to make the same unhealthy choice we’ve always made.

Let’s take a look at some of the most common bad habits when it comes to eating healthy.

1. Making drastic and immediate changes

We all want quick fixes, easy hacks, and instant results. We want an incredible beach body, and we want it now. We want to give up chips and soda today and replace them with salads and water today.

This is why we see so many extreme diets and workout regimens promoted in the market place. Companies make false promises playing to our base instincts. And while it’s great to harness motivation when it arises, trying to do too much too quickly is a proven recipe for burning out and falling back on your old habits that got you where you were before. When it comes to food, quick and dramatic changes almost never work.

In fact, one study showed that only 5% of people who lost weight on a diet kept the weight off for 5 years. 1

To make your diet changes work, you need to enjoy the ride and find sustainable habits because healthy eating doesn’t end once you lose that extra ten pounds or make it through your 21-day diet. To see the true benefits of healthy eating, we need to sustain our habits for months, years, and decades. This is only possible if we find joy and abundance in the foods we eat instead of crash dieting only to return to the same old routine.

Things like replacing simple carbs with complex carbs, adding more protein to your diet, or learning to make salads that you actually look forward to eating can all go a long way in helping you change your eating habits.

(P.S. if you’re incredibly serious about cutting a food group like candy or chips out of your diet, you may want to look at the Pavlok. It’s extreme, but it seems to really work)

2. Eating out and ordering in

The convenience factor makes this one of the easiest habits to fall into. Proximity and speed often trump quality when we’re looking for a quick meal. The unfortunate reality is that we often can’t be sure what we’re eating. Fat, sugar, and salt hide expertly in places we’d never expect, not to mention other additives like preservatives, colorants, and artificial flavors. Cook your own meals, and your body--and wallet--will thank you.

The best way to do this actually prepare your food in advance, when you know you’ll have time. Prepare your meals for the week on Sunday, or prepare tomorrow’s lunch the night before. That way you won’t have to worry about ordering out of convenience, you’ve got your food ready.

And if you want to take food prep out of it, you can actually sign up for a meal kit delivery service, which sends you all of the prepackaged ingredients for a meal to your door.

  Danger Will Robinson!

Danger Will Robinson!

3. Too much sugar

Sugar use has skyrocketed in the last century, and it’s not just in candy and soda. Sugar is found in all kinds of foods whether they’re sweet, savory, or spicy. Sugar is also highly addictive and can also wreak havoc on your blood sugar, throwing off the hormones that regulate appetite.

The reason sugar is so addictive is because it spikes dopamine in our brains. However, just like a drug, we get used to one dosage of sugar, and our body craves more. Over time, long-term consumption of sugar can actually lead to a reduction in overall dopamine levels. Without sugar, people may find themselves in a mild state of depression. 2

Look at food labels and see how much sugar is in all the food you buy, even the salty items. You’ll be surprised. Also be aware that fat-free foods often contain added sugar to make up for the flavor lost when the fat is removed.

If you have a real sweet tooth, try to savor small doses of sugar, like a square of chocolate. It seems cheesy, but if you can get the same amount of pleasure out of less, your body will thank you (and if you can't, the Pavlok may be the solution)

  There's how much sugar in this granola and OJ?

There's how much sugar in this granola and OJ?

4. Careless shopping

The grocery store is where the foundation is set for a nutritious diet. As I mentioned, making meals at home is imperative for healthy eating. But this doesn’t do you much good if your kitchen is filled with junk. When going to the store, have a list of health-supporting foods and stick to it. Planning that out in advance makes a huge difference on what you walk out of the store with.

Sometimes it’s not practical to have everything planned out on a list. In this situation, pick a couple of aisles to skip altogether. By avoiding the chip and candy aisles (there’s nothing in those aisles you really need anyway, right?) you dramatically reduce the likelihood that you’ll end up with a cupboard full of temptation. Another great way to avoid impulse buys is to eat before going to the store so you don’t shop hungry.

Another option is to actually skip the grocery store altogether by ordering your food online. By ordering online you won’t be tempted by impulse purchases as you’re walking to the checkout register, giving you the highest chance of succeeding keeping unhealthy foods out of your house.

  When you go shopping for veggies, but you get gelato instead

When you go shopping for veggies, but you get gelato instead

5. Emotional eating

Food affects our mood in powerful ways. A meal can bring feelings of joy and comfort and reinforce our bonds with those we care about. Food can also be used to overcome feelings of anger, sadness, boredom, and stress. This temporary fix comes at a great cost because the underlying causes of the negative feelings remain after the good feelings from the food have subsided.

Emotional eating can compound the problem because we often pile on guilt or shame about the food we ate. This habit can also occur subconsciously and automatically. We experience some emotional trigger, and it sends us over to the pantry for some comfort in the form of chips, candy, or other damaging foods. It’s helpful to pause for a moment before indulging and asking yourself, “Am I eating this because I’m hungry or for some other reason?” If it’s the latter, take a breath, assess your emotional state, and wait a few minutes before eating to let yourself calm down.

Eating out, careless shopping, emotional eating, drastic dietary changes, and excess sugar intake are five of the most common habits stifling our goals around healthy eating. Keep your eyes open to where these creep into your life. In order to begin tackling these habits and replacing them with better ones, we first need to become aware of which ones affect us and when.

  F*cking Ronald

F*cking Ronald



Make cooking easy - a review of the top meal kit delivery services


Make cooking for yourself easy


Chef Curry servin' it up“I owe everything to cooking – my basketball career, my MVP trophy, my championship ring, and my 3 point shot.” -Chef Curry

"I want to cook, but I just can't!"

By this point, we all know that being able to cook your own meals is an amazing life skill. Not only does it give you complete control over what you eat, but it also provides some pretty amazing satisfaction that comes along with adulting at a high level by being a chef. Just take it from Chef Boyardee.


Chef Boyardee with mini ravioli“Nobody respected me until I became a chef. 'Mr. Boyardee' just doesn’t have the same ring to it.” -Chef Boyardee

The thing is, although most people say they want to cook more, few actually do anything about it.

We've all heard every excuse in the book:

  • “I don’t have time”
  • “I don’t know how”
  • “It costs too much”
  • "I could just order Seamless"
  • "I can never understand the Swedish Chef's cooking videos"

Guess what? Those excuses are not doing you any favors. Just take it from the Swedish Chef:


Swedish Chef from The Muppets"Those excuses are a bunch of Do de dooo shmergin blergin de durr de doo!” -Swedish Chef from the Muppets

The reality is that there are simple solutions to all of these challenges. You can get the ingredients for meals delivered to your door. You can take online cooking classes. You can plan out your meals in advance to save money.

But man, if only there was a way to get all of those combined...If only there was a way to get food delivered to your door, cheaply, with all the ingredients and all the cooking directions for people of all different skill levels.

Wait, what? That does exist?!

Introducing meal kit delivery

A number of services now exist that deliver pre-proportioned ingredients and recipes for delicious, healthy and easy to prepare meals right to your door (although none that we know of offer Swedish lessons).  

They exist because some gaps have emerged. The first is a gap in the amount of time you wish you had to do what you’d like to do (like cooking a meal for yourself or your partner) compared to the amount of time you actually have.

The second is a gap between the skills you’d like to have and the skills you actually have. Very few people have the intuitive kitchen skills that their grandmas had. They can't just look in the fridge, pull out some ingredients, and whip up a meal. They need some guidance.

Between these gaps, the meal kit industry emerged.

Companies in this industry deliver recipes for delicious meals along with the ingredients to make them. They deliver the ingredients for several meals at the beginning of the week, and then you can make them as you find time. No thought necessary.

A ton of these companies have cropped up in the last year or two, serving every kind of meal imaginable. And although having options is awesome, there are now so many that you really need a guide to figure out which one is best for you.

Oh shit, what's that? BestMe made a guide?! Nice!

A review of the top meal kit delivery services

Favorite Picks

I have tested a number of these services and compiled research from around the web to understand the ones I haven't tried (so you don’t have to).

At the end of this article, there's a table that gives you a quick overview of the services, but I'm going to give you my top three favorites upfront to help make this decision easier.


Best all-around choice: Green Chef (recommendation based on personal experience and reviews)

Green Chef has the best quality ingredients I've seen. The meat, fruits and veggies look like food you would hand pick yourself at the grocery store. They offer meal kits for people with all different dietary requirements including: paleo, gluten free, vegetarian, carnivore, omnivore, and vegan. I can’t speak for all the diet options but if the other 5 are as good as the “Carnivore” box then they will be damn good. All foods are also responsibly sourced and certified organic. 

Current Deal: Four free meals when you sign up for your first delivery

Consumer Reports Score: Excellent

Try out Green Chef

Runner up: HelloFresh (recommendation based on personal experience and reviews)

An excellent value choice (just $11.66 per meal) that doesn’t compromise on taste. There are always 6 options per week (including one from celebrity chef Jamie Oliver) and you get to choose three of them. Each meal comes boxed separately so there is no need to do any food sorting. It doesn’t get any easier than this. Available everywhere in the continental US.

Current Deal: $40 off your first delivery

Consumer Reports Score: Excellent

Try out HelloFresh

Best vegetarian/vegan option: Purple Carrot (recommendation based on reviews)

Purple Carrot is the only national (delivering to 36 states), 100% vegan delivery service we know of, making it the obvious pick for people who are trying to keep animal-based products out of their diet. It was also co-founded by food world badass, and former NY Times food columnist, Mark Bittman. Although we haven’t tried Purple Carrot yet, reviews for the service are positive. Purple Carrot chooses the meals they send you, which is nice if you don’t want to think, but not so good if you’re not into the recipe they send you.

From my perspective, it might be smarter to choose the vegan option from Green Chef, as the tastiness scores from most reviews are higher, but I wanted to include Purple Carrot as the only large scale vegan operation out there.

Current Deal: $20 off first order

Consumer Reports Score: Very Good

Try out Purple Carrot

With those out of the way, here's a quick comparison chart of all the top services, with additional detail below!


Comparison Chart:

Company Starting Cost  per Meal Current Deal
hellofresh-logo $11.50 $40 off your first delivery
green-chef-logo $11.99 2 or 4 free meals in your first week
blue-apron-logo $9.99 $30 of your first delivery
peach-dish-logo $12.50 N/A
purple-carrot-logo $11.33 $20 off first order
plated_logotype_wr-01 $12 1 free meal for two people


Additional Detail:


Claim to Fame: One of the recipes each week from Jamie Oliver

Coverage Area: Across the continental USA

Starting Cost per Meal: $11.50

How it Works: Great variety with 6 meals to choose from each week.

Unique Benefit: Value

Current Deal: $40 off your first delivery

Meal Pictures: 


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Claim to Fame: A number of different diet options including Vegetarian, Omnivore, Carnivore, Paleo, Gluten Free and Vegan

Coverage Area: Across the continental USA, though limited in Wisconsin and Minnesota

Starting Cost per Meal: $11.99

How it Works: No matter the diet there is an option for you. Quality organic ingredients to suit your needs!

Unique Benefit: Variety

Current Deal: 2 or 4 free meals in your first week

Meal Pictures: 


Try Green Chef


Claim to Fame: The OG of meal kit services and the lowest cost per meal of the services listed

Coverage Area: Across the continental USA

Starting Cost per Meal: $9.99

How it Works: 6 meals to choose from each week

Unique Benefit: Value

Current Deal: $30 of your first delivery

Meal Pictures: 


Try Blue Apron


Claim to Fame: Meals are inspired by good ol’ fashioned southern home cooking

Coverage Area: Across the continental USA

Starting Cost per Meal: $12.50

How it Works: Pick your meals a la cart or get a weekly subscription

Unique Benefit: Side dishes

Current Deal: N/A

Meal Pictures: 


Try Peach Dish


Claim to Fame: The only vegan delivery service that ships nationally

Coverage Area: 36 states across the Northeast, Mid-Atlantic, and West Coast

Starting Cost per Meal: $11.33

How it Works: Purple Carrot ships the same vegan meals out to all subscribers

Unique Benefit: 100% Vegan

Current Deal: $20 off first order

Meal Pictures: 


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Coverage Area: Across the continental USAClaim to Fame: They were on Shark Tank, and you can add dessert to your meals

Starting Cost per Meal: $12.00

How it Works: Choose from 9 meals, including vegetarian, pescetarian, omnivore (you can also add dessert)

Unique Benefit: Dessert

Current Deal: 1 free meal for two people

Meal Pictures: 


Try out Plated